What is Hublyd and what problem does it solve?

Hublyd is a customer reference management platform built for B2B sales teams. The core problem it solves: salespeople spend hours hunting through folders, emails, and shared drives to find the right customer story for a given prospect, and often end up with a generic deck that does not land. Hublyd centralizes all your customer references in one searchable hub, lets you find the perfect match for any prospect in seconds using AI, and generates a localized slide deck, PDF, or LinkedIn post automatically. Every proof scores.

Hublyd is for B2B sales and marketing teams whose goal is to win more deals by showing prospects examples that speak directly to them. When a potential client sees a success story from a company in their own industry, their region, or facing the exact same challenges, the pitch becomes proof. Hublyd makes it easy to find that reference instantly, build compelling content around it, and present it at the right moment in the sales cycle, in any format or language.

How does the AI search work in Hublyd?

Hublyd's AI search lets you describe what you need in plain language, for example, a reference in the industrial sector, European company, similar size to my prospect, and surfaces the most relevant customer stories from your database instantly. You can also filter by industry, geography, company size, technology, or any custom field you have defined.

What types of content can Hublyd generate?

From a single customer reference, Hublyd can generate: a localized PowerPoint or PDF slide deck using your branded template, a LinkedIn post, and AI-powered conversations based on your references, letting you chat with your own data to surface insights, prepare for a meeting, or craft the right pitch in seconds.

How does multilingual support work?

Hublyd supports a wide range of languages. When you generate a slide deck or social post, you can output it in virtually any language through on-the-fly AI translation. Your references can also be stored in multiple languages simultaneously depending on your plan, so your entire library stays accessible to global teams.

Can I customize my reference database?

Yes. Hublyd does not impose a fixed structure. Each team designs their own reference database, choosing the fields that matter for their business: industry, technology stack, geography, deal size, use case, or anything else. The AI search and content generation then work on top of that custom structure.

Can I import my existing customer references?

Yes. Hublyd supports multiple import methods: you can import from XLS or CSV files, mapping your columns to your custom fields. You can also import directly from an existing presentation, where each slide becomes a reference in your library. If you are starting fresh, you design your fields and build your library progressively. Hublyd grows with you.

Is Hublyd secure? Where is my data stored?

Hublyd is designed in compliance with ISO 27001 principles. Your data is protected with secure encryption, controlled key management, and safeguards against unauthorized access. The platform runs on enterprise-grade infrastructure with data hosted in Europe. Hublyd does not use your customer references to train AI models.

Does Hublyd integrate with our CRM?

Hublyd currently operates as a standalone platform with CSV and XLS import for bringing in references. Native CRM integrations are on the roadmap. In the meantime, references can be pulled from any source via import and enriched directly in the platform.

How does Hublyd handle client consent and reference authorization?

Hublyd includes a full consent management workflow. You can generate a public link and send it directly to your client, who fills in or validates the reference themselves without a Hublyd account. A written agreement is then generated between both parties and signed electronically, stored and tracked in the application. If the reference changes, you can send it back for re-validation in one click. Each reference also has a visibility level: Confidential (strictly internal), Restricted (presentations and meetings only, not for public social networks), or Public (fully authorized for all uses including marketing and LinkedIn).

How much does Hublyd cost?

Hublyd offers 4 plans, all billed per seat per month: Kick-Off (free, 50 references, 1 template, limited AI chatbot); Warm Up (paid, 500 references, unlimited deck generations, 2 stored languages, AI search and social posts included); Podium (paid, unlimited references, 5 languages, multiple libraries, map view, all AI features unlimited); Champion (enterprise, custom limits and dedicated support). Annual billing saves up to 17%.

Is there a free plan? What are its limits?

Yes. The Kick-Off plan is permanently free. It includes up to 50 customer references, 1 deck template, unlimited standard search, CSV and XLS import, and a limited AI Reference Chat (5 questions). AI-powered deck generation with custom language costs 0.50€ per generation, and LinkedIn posts cost 0.50€ each. No credit card required to start.

How is Hublyd different from the tools we already use?

Hublyd does not replace your CRM, shared drive, or content library. It adds a dedicated workspace for customer proof: structured references, contextual search, usage rights governance, and activation across slides, PDFs, and localized content. Your existing tools keep doing their job — Hublyd handles the proof layer they were never designed for. Read more: https://hublyd.com/blog/what-hublyd-adds-to-your-stack

Customer Reference Management

The customer reference management platform built for B2B sales

Stop hunting through folders for the right customer story. Centralize all your references, find the perfect match for any prospect in seconds, and generate a localized presentation automatically.

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Why customer reference management matters

In B2B sales, the most powerful argument is not a feature list — it is proof that you have already built the success your prospect is looking for. A relevant customer reference, matched to the right prospect by sector, geography, or business challenge, shortens sales cycles and builds instant credibility.

Yet most sales teams face the same reality: their customer references are scattered across email threads, shared drives, slide graveyards, and colleagues' memories. Finding the right story at the right moment takes hours. Turning it into a ready-to-send presentation takes even longer.

60%more deals won when using relevant customer references

2h+saved per week per salesperson when references are centralized

3xhigher engagement with localized, sector-matched reference content

What is customer reference management?

Customer reference management is the practice of collecting, organizing, and activating your customer success stories as a strategic sales asset. It covers everything from how you structure your reference library and what information you capture, to how your team finds and uses those stories during active deals.

A well-managed reference library gives every salesperson immediate access to the right proof — a client in the same industry, the same country, or facing the same challenge as the prospect in front of them. That relevance is what turns a generic pitch into a conversation that closes.

Not to be confused with a CRM

A CRM — Customer Relationship Management (Salesforce, HubSpot, Pipedrive) — tracks contacts, pipeline stages, and deal history. Customer reference management focuses on a different asset entirely: the library of completed project stories your team uses to win new business. Hublyd does not replace your CRM. It fills the gap your CRM was never built to fill.

How Hublyd handles customer reference management

Hublyd is built around a simple idea: your team designs the reference database that fits your business, populates it with your customer success stories, and gets immediate value out of every reference — however many you have.

Design your own reference structure

Hublyd does not impose a fixed schema. You define the fields that matter for your business: sector, geography, technology stack, deal size, use case, or any dimension relevant to your sales conversations.

Centralize all your customer stories in one place

Import existing references from CSV, XLS, or directly from a presentation file where each slide becomes a reference. Add manually or bulk-import in minutes. Every reference becomes searchable, taggable, and ready to generate content from immediately.

Find the right reference instantly with AI

Ask in plain language — "a manufacturing client in Germany, mid-size company" — and Hublyd surfaces the best matches across your entire library in seconds. No more hunting, no more guessing.

Monitor quality and challenge your team to keep the library sharp

Track the completion rate of each reference — how many fields are filled, which ones are missing most often. See which salespeople contribute the most and who still has gaps. Use built-in scoring to gamify the process: set team targets, track progress over time, and tie completion to internal incentives if you want.

What you can do with every reference in your library

Automated Slide Generator →

Generate a branded PowerPoint or PDF deck in the language of your prospect — in seconds, directly from any reference.

Sales Enablement →

Deploy the right reference at the right moment in every deal. Shorter cycles, higher conviction, more closed business.

AI Reference Chat →

Ask questions across your entire library with AI. Get sourced answers, prepare for meetings, onboard new salespeople faster.

From the blog

Reference Management

What Hublyd Adds That Your Existing Sales Stack Doesn't

CRM, shared drives and content libraries weren't built to activate customer proof. See what Hublyd adds without replacing your stack.

Read the article →Sales Technology

CRM Platforms Are Great — But Where Are the Customer References?

Why your CRM was never built for reference management, and how to bridge the gap between relationship data and proof assets.

Read the article →

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